Interior design

la pâtisserie Wittamer

For Wittamer, an iconic Belgian haute pâtisserie brand, Mathilde de l'Ecotais has created a comprehensive reflection on visual identity and customer experience.

From her photographs of red fruits, she imagines a common visual language to be used in the different shops, creating a sensory harmony while leaving each place its unique character.

These vibrant and sensual images guide the customer's navigation and awaken their appetite.

Photography thus becomes a material of desire and an architectural tool linking the pastry chef's gesture to the visitor's emotion.

Through this approach, Mathilde de l'Ecotais has helped to reinvent the Wittamer universe, giving the brand a coherent, elegant and delightfully vibrant identity.