Branding & design

For Ponthier

For nearly ten years, Maison Ponthier entrusted Mathilde de l’Ecotais with creating its visual universe.

This collaboration gave rise to a collection of images of rare intensity: more than a hundred fruits transformed by light, experimentation with matter and the precision of her gaze.

Each photograph explores the fruit, its colour and flesh with painterly precision: isolated against a deep black background, the fruit becomes an abstract work of art, revealing its inner nature.

This aesthetic gave rise to the brand’s iconic black-and-white packaging, in which coulis and purées stand out, while asserting a restrained, refined identity developed with Sophie Fournier Villiot, founder of Amarante agency.

Here, photography extends Ponthier’s artisanal craft: it conveys the purity, precision and beauty of fruit at its finest.

"The image must be strong enough to convey a brand’s entire identity on its own."