Branding & design

For Martell Cordon Bleu

For Maison Martell, Mathilde de l’Ecotais puts her photographic technique at the service of an exceptional universe.
From this meeting between artist and brand emerged a dialogue between image and cognac, between matter and light.
The deep blue and luminous gold, signature colours of Martell Cordon Bleu, mingle in fluid, abstract movements, evoking grapes and the richness of the liquid in an artisanal gesture. It was Axelle de Buffévent, Creative Director at Pernod Ricard, who called on Mathilde and entrusted her with creating the film and advertising campaign rolled out across all five continents.

These textures, drawn from her photographic work, brought a limited-edition packaging and an advertising film to life, revealing the spirit of Martell in all its visual sensuality.